2015 LOOK BACK LOOKBOOK A Year in review
THIS WAS A YEAR OF FIRSTS. A YEAR OF LEARNING, A YEAR OF SKILL-HONING, A YEAR OF CHALLENGES, A YEAR OF THRILLS. WE HAVE BEEN BLESSED WITH WORKING WITH SOME OF THE BEST CLIENTS A COMPANY COULD ASK FOR, WITH PROJECTS OF WHICH WE COULD HAVE ONLY DREAMED.
A TESTAMENT TO THE POWER OF SOCIAL NETWORKING: WE CONNECTED WITH THIS CLIENT, RELEVENTURE, THROUGH LINKEDIN INITIALLY. AFTER SOME EMAIL EXCHANGES, WE ENDED UP WORKING WITH THE SOUTHERN CALIFORNIA-BASED AGENCY TO PROVIDE THESE MARKETING IMAGES FOR THEIR CLIENT, WINE COUNTRY GIFT BASKETS. WE HAVE MAD RESPECT FOR RELEVENTURE; THEIR PROFESSIONALISM AND CREATIVITY ARE INSPIRING.
WE'VE HAD THE PLEASURE OF WORKING WITH SPELLBOUND WINES FOR OVER A YEAR, PROVIDING SOCIAL MEDIA MARKETING PHOTOGRAPHY THAT HAS ALSO BEEN USED IN MARKETING POINT-OF-SALE MATERIALS AND ADVERTISING. WE ALSO CONTINUE TO MANAGE THEIR SOCIAL MEDIA DAY-TO-DAY, WHICH WORKS PERFECTLY WITH THE ABILITY TO PRODUCE HIGH-QUALITY IMAGERY TO SUPPORT THE CONTENT CALENDARS. WE ALSO CONTINUE TO MANAGE THEIR SOCIAL MEDIA, PROVIDING STRATEGY AND CONTENT BASED ON OVERALL MARKETING PLANS.
NICOLE OF WINE COUNTRY BOTANICALS IS AN INCREDIBLE ENTREPRENEUR. USING HER BACKGROUND IN MARKETING AND WINE, SHE HAS LAUNCHED AN INSPIRED BATH & BODY PRODUCT LINE, DRAWING PARALLELS TO WINE WITH SOURCING LAVENDER FROM DIFFERENT TERROIRS IN CALIFORNIA. WE ARE PROUD TO WORK WITH HER AND PROVIDE HER NEW COMPANY WITH IMAGES THAT REPRESENT HER BRAND.
CHOOSING ONE IMAGE THAT ENCAPSULATES ALL OF THE DELICIOUS FUN WE'VE HAD WITH SONDRA, DURAE, JOHN AND THE GIRL & THE FIG TEAM WAS NEARLY IMPOSSIBLE. WE CHOSE THIS ONE BECAUSE IT SHOWCASES HOW THE EFFORTS OF AN ENTIRE TEAM CAN PRODUCE AN IMAGE YOU JUST WANT TO EAT OFF THE SCREEN: THE CHEFS WHO CREATED & PLATED THIS DISH, OUR ON-THE-FLY, ALWAYS-READY-TO-HELP MODEL DURAE, THE INCREDIBLE SPACE AT SUITE D AND SONDRA'S VISION. AND YES, THOSE SLIDERS WERE AS GOOD AS THEY LOOK.
WORKING WITH THE TEAM AT BOISSET FOR THE PAST YEAR HAS BEEN SUCH A BLAST. FROM BOTTLE SHOTS TO BEAUTY SHOTS, WE'VE WORKED WITH THE TEAM TO PRODUCE IMAGES THAT REPRESENT EACH BRAND. WE'RE HONORED TO HAVE BEEN CHOSEN TO SHOOT THE BEAUTY PHOTOGRAPHY FOR LVE WINES, A RAYMOND VINEYARDS AND JOHN LEGEND EXCLUSIVE WINE. THE BRANDING FOR THIS WINE IS DARK AND MOODY, A LOOK & FEEL THAT WE DON'T OFTEN GET TO DO. THE RESULT IS STUNNING AND WE'RE EXCITED TO SHOW THESE IMAGES AND SEE THEM IN THE LVE WINES MARKETING MATERIALS.
THIS ONE'S A 2014 THROWBACK: MEETING CHRIS ALMOST TWO YEARS AGO, WE HAD JUST BOTH STARTED OUR BUSINESSES. CHRIS RECOMMENDED US TO SHOOT HIS SPREAD IN THE FIRST SONOMA MAGAZINE WEDDING EDITION AND WE WERE THRILLED TO ACCEPT. WE SHOT AT THE TOP OF A MOUNTAIN IN THE HEALDSBURG AREA WITH SOME CHALLENGING LIGHTING, BUT THE FINISHED IMAGES CAPTURED CHRIS AND HIS UNIQUE BUSINESS, HIS CHARACTER AND WHAT HE OFFERS TO CLIENTS.
IN JANUARY 2015, WE HAD OUR FIRST UNTAPPED MEDIA OFFSITE AT THE BOONVILLE HOTEL IN ANDERSON VALLEY. REMOTE ENOUGH TO FOCUS AND INSPIRING ENOUGH TO PLAN FOR THE YEAR TO COME, THIS LOCATION COULDN'T HAVE BEEN MORE PERFECT. WE PLANNED, WE ATE, WE ATE SOME MORE, WE TALKED ABOUT THE DIRECTION OF THE BUSINESS AND WHAT GOALS WE WANTED TO ACCOMPLISH. OH, AND WE PLAYED PICTIONARY TELEPHONE, PRETTY MUCH THE BEST GAME EVER.
SONOMA MARKET AND THE TEAM BEHIND THE MARKETING, LISA AND LISA, HAVE BEEN FANTASTIC TO WORK WITH THIS YEAR. WE HAVE PRODUCED DELECTABLE IMAGES FOR THEIR MARKETING MATERIALS, SOCIAL MEDIA, WEBSITE AND MENUS. THEY'RE FUN, THEY'RE EASY-GOING AND THEY KNOW THEIR BUSINESS. EACH PROJECT HAS BEEN REFRESHING TO BE A PART OF, UPLIFTING AND SUCH A GREAT TIME. ON A SIDENOTE: EATING THE PROPS IS A PERK OF THE JOB, ONE WE TAKE VERY SERIOUSLY.
WE HAVE A TRUE PARTNERSHIP WITH FLORA SPRINGS, ONE THAT WE ARE EXCITED TO CONTINUE INTO THIS NEW YEAR. WE ARE AN INTEGRATED PART OF THEIR MARKETING TEAM, EXTENDING OVERARCHING MARKETING PLANS AND SALES ACTIVITIES INTO THE SOCIAL SPACE. THEIR ONLINE COMMUNITY IS RIDICULOUSLY FUN TO WORK WITH: THEY'RE LOYAL, VOCAL AND HIGHLY ENGAGED. WE LOVE WORKING WITH SUCH A PASSIONATE TEAM AND COMMUNITY.
THROUGH SERENDIPITOUS CONNECTIONS, WE PARTNERED WITH SIDEBAR CELLARS, PART OF THE RAMEY FAMILY OF WINES, TO PRODUCE THESE FUN IMAGES THAT SHOWCASE THE ESSENCE OF THE BRAND: RUSTIC, FARM LIFE, THE FLAVORS & AROMAS OF THE WINES BUT ALSO OF THE PAIRINGS.
PARTNERING WITH THE SONOMA-BASED MARKETING TEAM LISA CARLSSON & LISA LILIENTHAL AGAIN, WE SHOT FOR DELLA SANTINA'S RESTAURANT IN SONOMA, AS WELL AS SET UP THEIR SOCIAL MEDIA STRATEGY AND PRODUCED CONTENT CALENDARS USING THE FOOD, RESTAURANT AND PORTRAIT IMAGERY. WE ARE THRILLED WITH THE PHOTOGRAPHS, ESPECIALLY THIS ONE...AFFOGATO IS THE DESSERT OF THE HEAVENS. YES, IT WAS AMAZINGLY DELICIOUS.
OK, WE COULDN'T RESIST... WE HAD THE DISTINCT HONOR OF SHOOTING ALL OF THE GIRL & THE FIG PRODUCTS FOR THEIR NEW ONLINE STORE! THESE SHOOTS WERE DONE THROUGHOUT THE YEAR, CULMINATING IN THE NEW WEBSITE LAUNCHED IN FALL. WE ARE RIDICULOUSLY PROUD TO HAVE BEEN A PART OF THIS PROJECT AND WE HOPE YOU'LL CHECK OUT THE STORE.
WE'RE SO THRILLED TO CONTINUE OUR PARTNERSHIP WITH TANGENT WINES, BASED IN SAN LUIS OBISPO. WE PROVIDE SOCIAL MEDIA STRATEGY & MARKETING SERVICES AND WERE FORTUNATE TO PRODUCE SOME MARKETING IMAGERY FOR THEM AS WELL THIS YEAR.
___________________________________
HEADSHOTS
WE DON'T DO TOO MANY HEADSHOTS BUT LOOKING TO 2016, WE'D LOVE TO DO MORE! FEATURED: SONDRA BERNSTEIN, OWNER OF THE GIRL & THE FIG RESTAURANT; DAN AND ROB DELLA SANTINA, OWNERS OF DELLA SANTINA'S RESTAURANT; ULKA ARGAWAL, DOCTOR & NUTRITIONIST; JOHN TOULZE, MANAGING PARTNER & EXECUTIVE CHEF OF THE GIRL & THE FIG RESTAURANT; JEAN WITTE OF DEVINE PAINT CENTER; AND LONNIE HILL OF DEVINE PAINT CENTER.
ENVIRONMENTAL PHOTOGRAPHY
SOME OF THE BEST PHOTOS FOR MARKETING YOUR BUSINESS ARE THOSE TAKEN IN YOUR BUSINESS ENVIRONMENT. WE LOVE POPPING INTO A BUSINESS FOR A COUPLE OF HOURS, SHOOTING WHAT'S HAPPENING AND THEN SEEING THOSE IMAGES USED TO SHOW YOUR CUSTOMERS THE VARIOUS PIECES OF WHAT MAKES YOU YOU. LOOKING FORWARD TO 2016, WE HOPE TO DO MANY, MANY MORE OF THESE!
EVENTS
BRING ON MORE EVENTS IN 2016! THESE ARE A QUICK & EASY WAY FOR YOU TO BUILD YOUR ASSET LIBRARY. WE TAKE CARE TO SHOOT NOT ONLY THE EVENT, BUT ALSO IMAGES THAT CAN BE USED IN YOUR SOCIAL MEDIA, UNRELATED TO THE SPECIFIC EVENT.
BOTTLE SHOTS
LAST BUT VERY MUCH NOT LEAST, WE DID A LOT OF BOTTLE SHOTS THIS YEAR. WITH THE NEW STUDIO SPACE IN SOUTH NAPA, WE CAN EASILY SHOOT BOTTLES & PRODUCTS, KNOCKOUT THE BACKGROUND AND PROVIDE OUR CLIENTS WITH PRODUCT IMAGES THEY CAN USE ANYWHERE. KEEP 'EM COMING!
___________________________________
THANK YOU SO MUCH FOR YOUR BUSINESS IN 2015 (AND BEFORE!) AND WE LOOK FORWARD TO A FUN, PRODUCTIVE AND EXCITING 2016.