MAJER Venice 2006 - 2016 ... 10 years of BUSINESS
2006 - 2016 ... 10 years of business
Majer the story of a brand
In 2006 the entrepreneur Dr. Fabrizio De Nardis has purchased the bakery Majer Venice's Piazzale Roma, with its oven. He founded the company BASS srl with reference to the trademark MAJER Venice. The company began working with three employees, a baker and two orders. MAJER Today it has 8 points of sale throughout the city of Venice, the first showroom (office purchases on-line), 1 oven, 1 roasting coffee and pastry, ice cream, bakery, catering.
the brand and logo
An example of how it was made the logo at the beginning and as it is now:
2006: the first logo
2008: a new logo
2012: restyling logo
2015: logo + official slogan (leitmotiv)
The logo will be further examined by with company's restyling, projects designed by famous Italian designer and stylist, which could lead to a further change and radical brand.
2016: official logo's definition (?)
STORES MAJER
Where they are, our stores in Venice.
FOR EACH STORE, "ITS" Scattered in almost all of Venice, shops Majer hide a piece of history of this great city. And that's why every local has its own peculiarities, although the fruit of the same tree, different, these stores, and offer customers, hospitality, courtesy and quality, with a bit of atmosphere, for your moments "easy". The shops Majer Venice are open every day including Sundays.
2006:
7500 customers every year - 7 company employees
2016:
800.000 customers every year - 78 company employees
Piazzale Roma store
S.Margherita store
S. Margherita - Sestriere Dorsoduro 3108 D/B 30123 Venice - Phone: +39 041 5289014 / Mail: s.margherita@majer.it - What can you buy: Fresh bread and baked products, bread sticks, organic bread, pizza ... Breakfast with cappuccino, coffee, croissant, fresh pastries, freshly squeezed orange juice ... Fresh pastries, biscuits, sweets venetian ... Salted canapés, sandwiches, sandwiches, specialty Majer ... Cakes, Panettone and Colombe (in season), Pitas (in season) ... Fine wines, prosecco, champagne, (rich wine) Caffe Majer fresh roasted, coffee Majer beans, coffee Majer ground
S.Giacomo P. store
S.Giacomo G. store
S. Giacomo dell'Orio - Sestriere Santa Croce 1658 | 30135 Venice - Phone: +39 041 2750267 / Mail: s.giacomo2@majer.it - WHAT YOU CAN BUY: Ice cream, ice cream in cone and cup, fresh whipped cream ... Milkshakes, smoothies, centrifuges, yogurt, fruit salads, juices, grated ices ... Pastries, cookies, typical Venetian cakes ... Majer wines, soft drinks, assorted beverages, teas ... Majer coffee fresh roasted, Majer coffee beans, 'Majer coffee ground, Majer Coffee capsules … Fine wines, prosecco, champagne, (rich wine) Caffe Majer fresh roasted, coffee Majer beans, coffee Majer ground.
S.Agostino store
S. Agostino - Sestriere S. Polo 2205 - 2307 | 30125 Venice - Phone: +39 041 710862 / Mail: s.agostino@majer.it - WHAT YOU CAN BUY: Ice cream, ice cream in cone and cup, fresh whipped cream ... Milkshakes, smoothies, centrifuges, yogurt, fruit salads, juices, grated ices ... Pastries, cookies, typical Venetian cakes ... Majer wines, soft drinks, assorted beverages, teas ... Majer coffee fresh roasted, Majer coffee beans, 'Majer coffee ground, Majer Coffee capsules … Fine wines, prosecco, champagne, (rich wine) Caffe Majer fresh roasted, coffee Majer beans, coffee Majer ground.
Ghetto store
Garibaldi store
Via Garibaldi - Sestriere Castello 1591 | 30122 Venice - Phone: +39 041 2413663 / Mail: v.garibaldi@majer.it - What can you buy: Fresh bread and baked products, bread sticks, organic bread, pizza ... Breakfast with cappuccino, coffee, croissant, fresh pastries, freshly squeezed orange juice ... Fresh pastries, biscuits, sweets venetian ... Salted canapés, sandwiches, sandwiches, specialty Majer ... Cakes, Panettone and Colombe (in season), Pitas (in season) ... Fine wines, prosecco, champagne, (rich wine) Caffe Majer fresh roasted, coffee Majer beans, coffee Majer ground.
Giudecca store
Giudecca - La Palanca Fondamenta Sant'Eufemia 461 - 30135 Venezia Isola della Giudecca - Tel. +39 041 5211162 / Mail: giudecca@majer.it - He was born on the island of Giudecca new concept Majer, a refined and innovative, where to buy the products of the brand Venetian, flanked by a restaurant with an open kitchen, serving meat on the grill and not only. Forty seats in a modern and original, designed by Milanese architect Giuseppe Tortato. The reasons to get into one of the shops in Venice Majer are many: buy excellent bread, sip a coffee, have a snack at any time of day, including pastries and salty or sip a glass of wine. The common denominator is always the made in Italy and quality. MAJER, in a few years is a reality of Venice with 8 stores and showrooms. All the products that you buy in store Majer, born from their craftsmanship, inside ovens, laboratories and kitchens dotted throughout the city. The raw materials are chosen carefully, using only food excellence guaranteed and controlled. Buns, cakes, biscuits, pastries, ice cream, baked goods, bread, bread sticks, salty, wine and coffee. Even the coffee is produced in Majer city, our roasting in the old Ghetto in Cannaregio. The wine brand Majer, is produced for us by some selected historic cellars and Italian. The new restaurant is open every day (including Sundays and public holidays), from breakfast time to late at night, here you can taste our specialties; Operating hours: from 7:00 to 22:00. We are waiting in the "heart" of Giudecca Island, between original atmospheres and evocative angles of Venice, with gratifying emotions will amalgamate the flavors of the new dishes of grilled meat and more ...
S.Stae store - Showroom Shop online Office
S. Stae - Sestriere Santa Croce 1906 (Salizada Carminati) 30135 Venice - Phone: +39 041 5246762 / Mail: shoponline@majer.it - THE SALE OF OUR ONLINE PRODUCTS STARTS FROM HERE ... In the area of S.Stae Salizada Carminati, in Venice, you can find the seat of our online store. A showroom which displays the main products for sale on our e-shop. The showroom Majer promotes the sale on the internet. Anyone coming in (entrance is free), can freely view Majer production in the catalogue or exhibited on our shelves. Our specialized staff will show you how simple it is to buy online from our website, to have detailed explanations for shopping our products from your home, and also to have the opportunity to make a first order on the spot. There is also the opportunity if you wish to taste our coffee in Majer capsules and taste the creaminess of an espresso prepared at home or in your office with ease; espresso coffee capsules compatible with machines Citiz, Lattissima, Pixie and Essence, production Nespresso®. Majer The showroom is open daily from Monday to Saturday, excluding Sundays. What you can buy: Coffee-grown, roasted, ground and beans, and in various packaging … Fine wines d.o.c. … Fresh handcrafted pastry … Biscuits in various handcrafted specialties … Venetian Sweets … Handcrafted bakery products: bread sticks, Taralli, ... Panettone, cakes, Colombe, Pandoro in handcrafted packs and many other news yet ...
The START: first store
the oven
Crisis of consumption and change of quality (2008) ...
We are at the beginning of 2008 and the American financial scandal brought heavy consequences in the global economy. In Italy the crisis was very strong and there have been many companies that have closed. It was needed a change of course. And that's why it was decided to increase the quality of our products and change the entire production. After acquiring the pastry of Santa Margherita with the respective laboratory, it was decided to hire a good production's director Taku Oyamada.
Taku Oyamada
Acquisition of new laboratories and new stores
S.Giacomo - S.Margherita - lab. S.Giacomo - Lab. S.Margherita
Start of production of handmade ice cream and production of salt
Ice Cream and Salty ... S.Agostino - S.Giacomo - Garibaldi - Lab.S.Giacomo
2006: bread - 2016: bread
as our products have changed, thinking only about the quality.
THE CHANGE
2012: New store Ghetto and start coffee production
After opening the new shop Ghetto and the laboratory for the production of artisan coffee roasting and grinding, and packaging, begins an important turning point for the company.
Start a new concept for MAJER: all products must be strictly made by us.
The COMMUNICATION
2008 first communication
2012 second communication
2013: site web restyling
Opening of the first shop on line Majer
Some our products inspired by the designer and stylist clothes Italian MISSONI
Other collaborations for production ...
2015: Restyling corporate website
the first VIDEO about coffee
the first jingle
the importance of communication
the videowall in stores
some brands on the store videowall
software and services
social media marketing
ad campaigns
The Financial Times Ltd - January 18, 2013: “Majer, one of the best Venetian brand”
ILSOLE24ORE
BREAD & GRILL a new concept
A brand new concept is entering our Majer philosophy - "Bread & Grill", from a good bread to a good barbecue, a combination evoking ancient habits and genuine flavours in a totally new context in Venice. With the opening of the new shop, which it was inaugurated in October 2015, on the island of Giudecca, the picturesque and rewarding atmospheres, will amalgamate with the flavours of the new dishes of grilled meat and ...
He was born on the island of Giudecca new concept Majer, a refined and innovative, where to buy the products of the brand Venetian, flanked by a restaurant with an open kitchen, serving meat on the grill and not only. Forty seats in a modern and original, designed by Milanese architect Giuseppe Tortato. The reasons to get into one of the shops in Venice Majer are many: buy excellent bread, sip a coffee, have a snack at any time of day, including pastries and salty or sip a glass of wine. The common denominator is always the made in Italy and quality.
Thanks to all who participated in this presentation / MAJER Venezia © Copyright 2016 Spigola S.r.l.