the brands of our lives emerson 2016
the assignment
Create a map moving across your life at 5 year increments. Begin with brith and end with your current age. For each of the five years stages generate a list of the brands you associate with that time of your life.
After each brand write a single sentence about what that brand meant to you at that time.
Extend your map out by 10 year increments and list the brands you think would be a part of your life again.
Which brands remain constant over a certain period of time?
students
24 females and 8 males ranging in age from 18-25 years old from around the world
USA, Venezuela, China, Panama, Vietnam, India, & Czech Republic
the early years
0 - 5 years
5-10 years
late childhood
10-15 years
15 - 20 years
early adulthood
20s
30s
mature adulthood
40s
50s
SO What
Consistent Brands
Oldies but Goodies
Created with images by kevinpoh - "It's a Small World @ Tokyo Disneyland" • Alexas_Fotos - "giant rubber bear gummibär gummibärchen" • nafets - "cocoa beans cocoa cacao" • matejtomazin0 - "drink champagne alcohol" • Simon_sees - "havannah resort vanuatu"