INSTAGRAM 101 DESIGN YOUR INSTAGRAM FEED
SESSION 1
Understand the Followers and Your Brand
First, let's think about ourselves!
Credit by: Huffpost
We expose a great deal of both ofline and online information every day: thousands of e-mails, digital advertisements, sponsored posts on social media, notifications from mobile applications.
According to Deloitte (2015) mobile consumer report, majority of the smartphone owners check their phones more than 25 times while watching TV, walking or at work... Sometimes, the routine might be devastating and boring.
Social Advertisement
We want a smooth digital experience, especially on social media.
However, the promoted posts are now a big trend. Brands have already started to create paid social media campaings on Instagram. It is important not to push just promotion or sales posts. As Forrester states that "Instagram is the king of social engagement."
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