Strategic Branding

Strategic Branding Daniele Oliveira

Hello! Welcome to my portfolio. I am a passionate branding professional with a love for strikingly beautiful shapes that result in impactful visual expressions. I also have a knack for quickly detecting market trends and providing visual solutions for companies and organizations to more effectively reach their target audience. Although I love Illustrator and Photoshop my favorite design tool is still a good old 2b pencil and the whole process of brainstorming. I hope you will enjoy going through my projects and that we will have a chance to meet in the near future.

For the past few months I have been working on the rebranding of NorthStar Church Network. NorthStar is an organization that adopts churches of all sizes, to empower them to excel in all areas.

The star shaped logo was combined with the idea of a swaddle - a cloth wrap that provides a baby with a sense of security. A multicolor logo was chosen to better represent the variety of cultures that make up the network. The teal color carries the meaning of balance and growth, the warm orange generates excitement about the brand, and the dark red inspires action - as the organization seeks other churches to join in.

Adro Vira is an international relationships company focusing on IT and Entrepreneurship. The target audience are IT companies, investors, entrepreneurs, and subject matter expert lecturers.

The meaning of the name is "righteous heroine" in an ancient Zoroastrian Persian language, which is the reason for the choice of an arrow shaped logo. The client also requested that the logo would be clean and sofisticated with graphic references taken from architectural minimalism. As the designer, I absolutely loved the abstract aspect from concept to execution.

From '12 to '14, I worked for the video production company Toy Box Productions. Web design, stationery and apparel were only a few of my creations for them.

Web design process: Ai Wireframes > Ps Graphics > Copy Writing > CMS Website Implementation

With the new brand, the company increased service prices by 50% and more than doubled their sales.

Other projects:

Illustration I created for an event that had the noble goal of restoring the value of childhood in adults. From left to right: flyer, logo and digital applications.

Team project developed at Grace Community Church. From left to right we have a poster, a door hanger (back side) and the front side of the same door hanger.

Ad and 5 Fold Brochure developed for the 2016 Food Fight - The Battle To Fight Hunger

80 page document created for the Association of Public Health Laboratories.

Tee-shirt illustration developed for Grace Community Church staff.

Batter Up Event Identity: Volunteer Fair event > Real Engagements Logo: http://www.realengagements.com > Source Code Logo: IT company in Nigeria

My iPhone Photography...

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