Strategies to Fuel Long-Term Growth for your Online Business Tara Lifland
What you'll learn in this lesson:
- Content Marketing
- Paid Search
- Email Nurturing
Content Marketing
Instead of relying on traditional forms of advertising and marketing many entrepreneurs are looking toward content-based strategies to provide their users with value they want and need in order to build a strong reputation and relationships.
76 percent of shoppers felt closer and more positive about a company after reading their custom content.
Which Strategy would not be considered Content Marketing?
- Blog Post
- Webinar
- White Pages
- TV commercial
Paid Search
How many of you would make a large purchase decision without consulting your good buddy Google, first?
Today with social media, reviews, and immediate feedback at our fingertips online businesses are turning more to paid search to rope perspective customers onto their site. In order to ensure consumers see your search result, it's necessary to remain in the top _______ [5] search results.
Email Nurturing
Congrats! You've gotten users to visit your site. However, this is really only the peak of the iceberg. In order to retain your users it's useful to get them to opt-in using an email address.
Good Practices Vs. Bad Practices
- More than 5 Buttons
- Wordy copy
- Simple CTA
- Personalized
- Catchy Subject