NC State & adidas extend partnership... WOLFPACK'S AGREEMENT AMONG THE MOST HIGHLY VALUED IN THE NATION
NC State and adidas have reached agreement on a six-year extension of their partnership that provides uniforms, footwear, apparel and equipment to the Wolfpack’s 23 varsity programs and best supports its 550 student-athletes. The new agreement will run from July 2016 through June 2022 and makes the Wolfpack one of the premier global athletic brand’s top U.S. collegiate partners.
The extension represents a significantly increased commitment by adidas to NC State, guaranteeing at least $6.45 million per year in retail product and financial considerations to the Department of Athletics ... The average annual value of the deal will be among the highest in the nation, and more than doubles the approximately $3 million in value NC State Athletics currently receives.
Additionally, the new agreement will also guarantee an increased annual minimum royalty payment to the University from the sale of officially licensed NC State merchandise. Net revenues from NC State trademark licensing royalties are used to fund scholarships and student support activities for the University.
“We are pleased and appreciative that our enhanced partnership with adidas will allow us to better provide for our 550 student-athletes participating in 23 varsity sports,” said NC State Director of Athletics Debbie Yow. “That is our most important goal, and we will now have additional resources to meet those needs, as well as provide additional value to campus for support of student activities and scholarships.”
“We are always looking for great partners that bring value to our brand,” said adidas Group North America President Mark King. “We want to work with programs like NC State that are forward-thinking and challenge the status quo, bringing a new level of excitement to college athletics. More than 10 years ago, we began a valuable partnership with NC State and we look forward to continuing our relationship for years to come.”
The extension will enhance and expand the current partnership between the two parties that began in April 2012 and will expire in June.
Beyond outfitting the Wolfpack’s 550 student-athletes, the new agreement provides for annual alternate uniforms in football, men’s and women’s basketball and baseball, as well as strategic marketing, branding and retail support.
What They Are Saying...
"I'm excited that our relationship with adidas has been extended. Their loyalty and commitment is very important to the Wolfpack football program and we look forward to the future of this great relationship. We are proud to represent the adidas brand." -- Dave Doeren, Head Coach NC State Football
"I'm very proud to continue our relationship with adidas. It's been a great partnership for our program and players, and we look forward to a bright future for the Wolfpack and adidas." -- Mark Gottfried, Head Coach, NC State Men's Basketball
“The women’s basketball program is thrilled about the renewed relationship with adidas. I think their brand is such a great asset for us in the recruiting process and they’ve treated our program and players so unbelievably well. It’s a first-class relationship and we look forward to seeing it continue." -- Wes Moore, Head Coach, NC State Women's Basketball
“I can’t emphasize enough how much our partnership with adidas means to NC State, and to our baseball program. The quality of product adidas delivers is first-class, and is such a tremendous asset to our players and in our recruiting efforts. We’re very proud to continue this great partnership.” -- Elliott Avent, Head Coach, NC State Baseball
"This is tremendous news for our athletic department, student-athletes, and future recruits. Being partnered with adidas will give our student-athletes the opportunity to train and compete in the best athletic gear available." -- Shawn Rychcik, Head Coach, NC State Softball
“Track and field and cross country has been with adidas since 1998, so it’s wonderful to continue our partnership. Adidas provides terrific products for our student-athletes and we look forward to many more great years together.”-- Rollie Geiger, Head Coach, NC State Track & Field/Cross Country