Duke in Montréal July 3 to July 29, 2017

A four-week summer program exploring marketing, policy, and cultural identity, set in cosmopolitan Montréal, the second largest Francophone city in the world.

Duke in Montréal is a 4-week French immersion program that examines the crossroads of culture and commerce in Montréal and Québec City. Personally guided site visits and tours offer unparalleled and behind the scenes access to the US's largest Francophone trading partner. Through case studies of marketing strategies and meetings with prominent individuals in government, businesses, and the arts, you'll gain valuable knowledge of how history, language, and immigration have shaped the development of Québec’s unique identity. Program coursework and site visits are conducted in French.

Learn how government, private enterprise, and the arts have contributed to the construction of the unique French Canadian identity.

WEEK ONE

During the first week, you'll examine the political and linguistic history of Québec and of Montréal. In addition to texts, films, and expositions about Québec, we will examine internal policies, including the politique linguistique and its recent initiatives. Working closely with members of the Office Québécois de la Langue Française and the Chambre de Commerce de Montréal, we will explore how policy becomes practice.

Week One

Site visits this week are designed to familiarize you with the city.

"It took less than a week for me to fall in love with Montréal."

–Marissa Michaels, past participant

WEEK ONE

Take a bike tour of the trendy Plateau & Mile End Districts

WEEK ONE

Visit the Old Port of Montréal, Montréal's historic port along the St-Lawrence River.

WEEK ONE

Attend concerts at the Montréal Jazz Festival, dubbed the "king of Montréal's assorted summer cultural festivals" by The New York Times.

WHERE YOU'll live

Your apartment will house 4 students in single bedrooms, with a shared kitchen and bathroom. Rooms have wi-fi, air conditioning, a double bed, a desk, and closet space. Laundry facilities are located on each floor. The building also has an exercise room and a public lounge area with large television, billiards, and vending machines.
Learn how international companies have localized their product placement to succeed in Québec.

WEEK TWO

The focus of week two is nation branding, and students examine how the tourism industry has positioned itself to both locals and visitors. You'll travel to the UNESCO World Heritage site and capital city of Québec City. Take a guided tour of Parliament, meet with the Ministry of International Relations, and visit numerous museums and historical sites. From Québec City, students explore agro-tourism by traveling to meet with local artisans and small farmers. We will round out this week with an amazing whale-watching trip on the St. Lawrence.

WEEK TWO

Travel to the UNESCO World Heritage site and capital city of Québec City.

WEEK TWO

Explore agro-tourism by traveling to meet with local artisans and small farmers.

WEEK TWO

Take a guided tour of Parliament and meet with the Ministry of International Relations.

WEEK TWO

Visit numerous museums and historical sites.

WEEK TWO

Go on an amazing whale-watching trip on the St. Lawrence – on a Zodiac boat!

COURSE CREDIT

Prerequisite: 4 semesters of college level French or the equivalent.

The Duke in Montréal program offers the following one-credit course, taught in French by the program director, Professor Deb Reisinger: FRENCH 328SA / PUBPOL 337SA / CANADIAN 328SA Marketing in Quebec: Policy and Cultural Identity (MMS Approved, CCI, SS, FL, R).

Course readings will include textbook readings and authentic cultural documents (policy, business journals, newspapers, audio and video reports). Active learning and teamwork-based projects that enhance critical thinking will form the basis of our coursework. Assignments include a company portfolio, a case study, and a digital marketing project.

Learn how provincial policy has helped position Montréal as the 'City of Festivals' on an international level.

WEEKS 3 and 4

In weeks three and four, the group returns to Montréal to take a more in-depth look at how the arts and culture industry markets itself. We will make multiple site visits to Montréal’s top marketing agencies, meeting with creative directors and brand managers. On the arts front, we meet with lobbying agencies and arts councils, local artists, attend a television show at Radio Canada, and volunteer at the Just for Laughs festival.

WEEKS 3 and 4

Visit top marketing agencies for exclusive meetings with creative directors and brand managers.

WEEKS 3 and 4

Meet with lobbying agencies and arts councils to learn about marketing the arts and culture industry.

WEEKS 3 and 4

Attend a television show at CBC/Radio-Canada, Canada's national public broadcaster.

WEEKS 3 and 4

Volunteer at the Just for Laughs Festival, the largest comedy festival in the world, with 1,600 performances.

VISA & PASSPORTS

All participants must have a valid passport. For instructions, visit the State Department website.

No visas are required of U.S. citizens. Non-U.S. citizens should pay special attention to the visa requirements for their specific citizenship by contacting the country embassy to find out if any visa restrictions are in effect. An International Student Identity Card (ISIC) is not required for this program.

Learn how Quebecers capitalized on local producers and artisans to maintain a strong presence in an increasingly global economy.

STUDENT PERSPECTIVE

Hear past participants talk about what they gained from participating in Duke in Montréal.
Applications accepted on a rolling basis.

APPLY NOW

Program Dates: July 3 - July 29, 2017

  • Earn course credit through exclusive meetings with key players, and site visits around the city led by Duke professor Deb Reisinger.
  • Learn about marketing, policy, and cultural identity while you improve your French language skills.
  • Spend four weeks in an incredible city that describes itself as being "as romantically traditional as it is cutting-edge innovative, as cosmopolitan dynamic as it is small-town friendly."

For additional questions about the program, please contact Professor Deb Reisinger: debsreis@duke.edu

Experience sheer joie de vivre!
Duke in Montréal is co-sponsored by Duke's Global Education Office for Undergraduates, the Council for North American Studies, the Department of Romance Studies, the Sanford Institute of Public Policy, and the Markets and Management Studies (MMS) program.
Created By
Jill Powell, Duke GEO Marketing & Recruitment Manager
Appreciate

Credits:

PHOTO CREDITS: Old Port of Montréal, Credit : © Tourisme Montréal, Stéphan Poulin; International des Feux Loto-Québec – Montréal International Fireworks Competition, Credit : © Tourisme Montréal, Stéphan Poulin; Place Jacques-Cartier, Credit : © Tourisme Montréal, Stéphan Poulin; Place des Arts, Credit : © Caroline Bergeron; Montréal Architecture, Credit : © Tourisme Montréal; Montréal skyline from the Clock Tower in the Old Port of Montréal, Credit : © Tourisme Montréal, Stéphan Poulin; Gardens of Light, Credit : © Montréal Botanical Garden, Michel Tremblay; Shopping, Credit : © Canadian Tourism Commission; Festival International de Jazz de Montréal, Credit : © Canadian Tourism Commission; Just For Laughs Festival, Credit : © Just For Laughs Festival, Simon-Pierre Gingras; Old Port of Montréal, Credit : © Old Port of Montreal, Miguel Legault; Old Montréal, Credit : © Orlando G. Cerocchi; Vieux-Montréal et Vieux-Port - Place Jacques-Cartier, Credit : © Susan Moss Photography; Old Quebec, Credit: Artur Staszewski, flickr; Quebec restaurant, Credit: Artur Staszewski, flickr; Parliament, Credit: dszpiro, flickr; CBC/Radio-Canada, Credit: Jason Paris, flickr; Ubisoft, Credit: Dennis Stachel for GDC Europe, flickr; Whale Watching, Credit: Marissa Michaels; Student Apartments, Credit: Marissa Michaels; Bikes on mural, Credit: Marissa Michaels; Eyeglass ad, Credit: Duke student blogger lindslee22; Jean-Talon Market, Credit: Brian Johnson & Dane Kantner, flickr.

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