A four-week summer program exploring marketing, policy, and cultural identity, set in cosmopolitan Montréal, the second largest Francophone city in the world.
Duke in Montréal is a 4-week French immersion program that examines the crossroads of culture and commerce in Montréal and Québec City. Personally guided site visits and tours offer unparalleled and behind the scenes access to the US's largest Francophone trading partner. Through case studies of marketing strategies and meetings with prominent individuals in government, businesses, and the arts, you'll gain valuable knowledge of how history, language, and immigration have shaped the development of Québec’s unique identity. Program coursework and site visits are conducted in French.
WEEK ONE
During the first week, you'll examine the political and linguistic history of Québec and of Montréal. In addition to texts, films, and expositions about Québec, we will examine internal policies, including the politique linguistique and its recent initiatives. Working closely with members of the Office Québécois de la Langue Française and the Chambre de Commerce de Montréal, we will explore how policy becomes practice.
Week One
Site visits this week are designed to familiarize you with the city.
"It took less than a week for me to fall in love with Montréal."
–Marissa Michaels, past participant
WEEK ONE
Take a bike tour of the trendy Plateau & Mile End Districts
WEEK ONE
Visit the Old Port of Montréal, Montréal's historic port along the St-Lawrence River.
WEEK ONE
Attend concerts at the Montréal Jazz Festival, dubbed the "king of Montréal's assorted summer cultural festivals" by The New York Times.
WHERE YOU'll live
WEEK TWO
The focus of week two is nation branding, and students examine how the tourism industry has positioned itself to both locals and visitors. You'll travel to the UNESCO World Heritage site and capital city of Québec City. Take a guided tour of Parliament, meet with the Ministry of International Relations, and visit numerous museums and historical sites. From Québec City, students explore agro-tourism by traveling to meet with local artisans and small farmers. We will round out this week with an amazing whale-watching trip on the St. Lawrence.
WEEK TWO
Travel to the UNESCO World Heritage site and capital city of Québec City.
WEEK TWO
Explore agro-tourism by traveling to meet with local artisans and small farmers.
WEEK TWO
Take a guided tour of Parliament and meet with the Ministry of International Relations.
WEEK TWO
Visit numerous museums and historical sites.
COURSE CREDIT
Prerequisite: 4 semesters of college level French or the equivalent.
The Duke in Montréal program offers the following one-credit course, taught in French by the program director, Professor Deb Reisinger: FRENCH 328SA / PUBPOL 337SA / CANADIAN 328SA Marketing in Quebec: Policy and Cultural Identity (MMS Approved, CCI, SS, FL, R).
Course readings will include textbook readings and authentic cultural documents (policy, business journals, newspapers, audio and video reports). Active learning and teamwork-based projects that enhance critical thinking will form the basis of our coursework. Assignments include a company portfolio, a case study, and a digital marketing project.
WEEKS 3 and 4
In weeks three and four, the group returns to Montréal to take a more in-depth look at how the arts and culture industry markets itself. We will make multiple site visits to Montréal’s top marketing agencies, meeting with creative directors and brand managers. On the arts front, we meet with lobbying agencies and arts councils, local artists, attend a television show at Radio Canada, and volunteer at the Just for Laughs festival.
WEEKS 3 and 4
Visit top marketing agencies for exclusive meetings with creative directors and brand managers.
WEEKS 3 and 4
Meet with lobbying agencies and arts councils to learn about marketing the arts and culture industry.
WEEKS 3 and 4
Attend a television show at CBC/Radio-Canada, Canada's national public broadcaster.
WEEKS 3 and 4
Volunteer at the Just for Laughs Festival, the largest comedy festival in the world, with 1,600 performances.
VISA & PASSPORTS
All participants must have a valid passport. For instructions, visit the State Department website.
No visas are required of U.S. citizens. Non-U.S. citizens should pay special attention to the visa requirements for their specific citizenship by contacting the country embassy to find out if any visa restrictions are in effect. An International Student Identity Card (ISIC) is not required for this program.
STUDENT PERSPECTIVE
Hear past participants talk about what they gained from participating in Duke in Montréal.
APPLY NOW
Program Dates: July 3 - July 29, 2017
- Earn course credit through exclusive meetings with key players, and site visits around the city led by Duke professor Deb Reisinger.
- Learn about marketing, policy, and cultural identity while you improve your French language skills.
- Spend four weeks in an incredible city that describes itself as being "as romantically traditional as it is cutting-edge innovative, as cosmopolitan dynamic as it is small-town friendly."
For additional questions about the program, please contact Professor Deb Reisinger: debsreis@duke.edu
Experience sheer joie de vivre!
Credits:
PHOTO CREDITS: Old Port of Montréal, Credit : © Tourisme Montréal, Stéphan Poulin; International des Feux Loto-Québec – Montréal International Fireworks Competition, Credit : © Tourisme Montréal, Stéphan Poulin; Place Jacques-Cartier, Credit : © Tourisme Montréal, Stéphan Poulin; Place des Arts, Credit : © Caroline Bergeron; Montréal Architecture, Credit : © Tourisme Montréal; Montréal skyline from the Clock Tower in the Old Port of Montréal, Credit : © Tourisme Montréal, Stéphan Poulin; Gardens of Light, Credit : © Montréal Botanical Garden, Michel Tremblay; Shopping, Credit : © Canadian Tourism Commission; Festival International de Jazz de Montréal, Credit : © Canadian Tourism Commission; Just For Laughs Festival, Credit : © Just For Laughs Festival, Simon-Pierre Gingras; Old Port of Montréal, Credit : © Old Port of Montreal, Miguel Legault; Old Montréal, Credit : © Orlando G. Cerocchi; Vieux-Montréal et Vieux-Port - Place Jacques-Cartier, Credit : © Susan Moss Photography; Old Quebec, Credit: Artur Staszewski, flickr; Quebec restaurant, Credit: Artur Staszewski, flickr; Parliament, Credit: dszpiro, flickr; CBC/Radio-Canada, Credit: Jason Paris, flickr; Ubisoft, Credit: Dennis Stachel for GDC Europe, flickr; Whale Watching, Credit: Marissa Michaels; Student Apartments, Credit: Marissa Michaels; Bikes on mural, Credit: Marissa Michaels; Eyeglass ad, Credit: Duke student blogger lindslee22; Jean-Talon Market, Credit: Brian Johnson & Dane Kantner, flickr.