#MotorCityMadness 10 teams. 9 games. 4 days. 1 champion.

Olympia Entertainment, Horizon League Reach Agreement on Men's Basketball Championship

The addition of the Horizon League Men’s Basketball Championship is a perfect compliment to our wide range of existing sports and entertainment events at our downtown Detroit venues. We look forward to providing an outstanding and memorable tournament experience for the schools, their fans and all participating student-athletes.

- Tom Wilson, President of Olympia Entertainment; May 7, 2015

Community Engagement

10 months of planning later...

How do you flip Joe Louis Arena from hockey to basketball? Easy.

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Joe Louis Arena gets basketball makeover for Motor City Madness

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Time to greet our teams!

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Rob Edwards (right) receives his tournament Fathead.

4 games on 1 day is a heckuva way to open!

Game 1

Green Bay opens the championship by knocking off Cleveland State as Carrington Love sets a new tournament record with 7 steals.

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The Violet Elementary Voices opened the tournament with the National Anthem.
The first of a few highlight-worthy dunks from Charles Cooper during #MotorCityMadness.

Day 2

Game 5

Green Bay rallies late to steal a win from Milwaukee, utilizing a 9-0 run with just over five minutes left to knock off its Wisconsin rivals.

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Someone is getting free pizza!

Semifinals bring the Madness!

Both semifinal games come down to the last minute!

6,557 come out on Monday night!

Time to crown a champion

These guys made the trip from Green Bay...

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Olympia Entertainment, based in Detroit, put on a first-class event these past few days in the Motor City...The neutral-site tournament had a feel of an upper mid-major conference.

- John Vargo, Tribune-Chronicle

20,900 fans at Joe Louis Arena across 4 days.

476,200 impressions of @HorizonLeague

152,913 page-views & 42,717 website visitors to MotorCityMadness.HorizonLeague.com & HorizonLeague.com from March 4-8.

We wanted everyone to feel like a champion. That was kind of the theme. We started with the students. We wanted our coaches to feel special. We wanted the fans to feel special, and really important to us, we wanted the city of Detroit to feel special. I think we accomplished all those things.

- Jon LeCrone, Commissioner

wouldn't be a tournament without a Selfie.

10 teams. 9 games. 4 days. 1 champion - Green Bay.

The Future is Bright

Detroit Events Center taking shape

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The Detroit Events Center will host the 2018 Horizon League Men's Basketball Championship just months after opening and shortly before the NCAA First & Second Rounds come to town.

See you in 2017!

Created By
Bill Potter
Appreciate
Created with images by: Olympia Entertainment - "Detroit Events Center" renderings, photos and video; "Welcome Horizon League"; Jose Juarez - all remaining photos

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