GEORGE MATTHEWS

why create another page to read when you can make it live?

I am a multi-media expert and IT professional with extensive experience. My roles over the course of my career have varied and enabled me to grow significantly. I have worked on a range of projects and campaigns for high-profile clients during my 15 year career with T4G. Through the application of my skills in multi-media, graphic design, animation, development, and analytics, I am able to deliver tremendous value and add to our service portfolio; which ultimately benefits our clients. It’s an exciting time to be in digital and there are constantly new apps and solutions being brought to market.

A prime example; expand your LinkedIn from being just text on a page to have some of your personality and tell your personal story with Adobe Slate.

What do I do?

Interactive Content

Lets make your content stand out...

Lots of people can help you publish your content which is great, but wouldn't you want to have someone who is going to help you bring your content to life? By adding interactions your taking your customers from reading another book to having an experience. I am well versed in a wide variety of Web Content Management Systems such as AEM, WordPress, Kentico, and Drupal to name a few. Also, in the mobile realm Adobe Experience Manager Mobile, allowing you to deliver your content through to your mobile applications. I have also learned a few tricks that will help you get noticed.

Quick Tip: Standard LinkedIn page or add a bit of spice by telling your personal story with Adobe Slate .

Assessment & Analytics

Track and follow what your doing to measure your success and failures

Working with my co-workers we give you a clear insights into your digital campaign efforts. Analytics/Assessment services help to show you what is working and what is not. From there we can strategically change things up to keep your campaigns on track and turn those learned failures into new successes. I 'm certified in Google Analytics and have a broad skillset in the most widely used industry tools to asses your digital spaces. Lets get those CTA's (Calls to Action) rolling, review the KPI's (Key Performance Indicators) and help you gain the successes you are looking for.

Campaign Management

The greatest marketing idea can fall flat if not promoted and supported correctly

Campaigns are important for clients to get their message out. I've worked with many clients to build one off landing pages, Html Emails as well as Newsletter configuration and management on a variety of platforms. I also look for new solutions such as Adobe Voice and Slate to help augment client campaigns. The worst thing that can happen to a good idea is improper execution and support. You want to make sure that your message is really getting out there and that you know who it's reaching.