Airbnb Technology Education Innovator | 2015 work sample
stylish Just-in-time online education
TEI designed short, on-demand, online courses for Airbnb to build in-house for their new lodging hosts.
Airbnb, the san Francisco sharing-economy pioneer, needed an engaging online experience to train new hosts
Instructional design.
Airbnb hired TEI for fresh ideas and a commitment to good consumer-facing instructional design. Their first client-education course needed to hit a high mark and reinforce their design-centered brand.
- Deeply analyzed research about host motivations
- Carefully incorporated branding keywords, attitudes and desired behaviors
TEI designed from scratch to connect with Airbnb's general-public audience.
Storyboards.
TEI wrote storyboards and worked with an artist to iterate concepts through several reviews.
- Set overall tone and provided direction
- Carefully thought out timings for content, activities, reviews
- Wrote scripting and detailed design notes
Tightly defined visuals with moment-by-moment descriptions.
Easily navigated client's host-education goals.
Balanced creativity, clarity, and client's tone and branding.
Web content.
TEI leveraged existing web content as source material.
- Resolved inconsistencies through clear communication
Leveraged parts of existing content and wove in fresh information.