Applications of Photography a Project by ARON MITCHELL
What are some of Photography's Applications?
Photography has multiple different applications, in this scenario Im not talking about software that could be associated with the word 'Photography' i mean who it is applicable. Photography can be applied in so many different areas within our everyday lives. For example, photography can be applied within the advertisement industry. This would mean the the images that have been taken will have to pull you in or grab your attention on the product or service the image is trying to sell. However this covers other applications such as fashion, music, wildlife and many more and in this slate i will be describing and explaining these different applications of photography
Application of Advertisement
One application of Photography is advertisement. This application is used a lot in everyday life to try and sell you a service or product. this could be something like a car, a hotel a product such as a electronic device; or it could be to advertise and idea or way of life such as campaign. This advertisement is for a 'service' a Motel, to advertise this they chose to use colours that contrast (Red and white) these colours attract your attention and the typography also has lights on it to attract your attention further. it also uses the colour red, red is a warm colour; red can make you feel warmer or cosy and give comfort and as it is a service where you can sleep you would like to be warm and cosy.
Advertisements use certain techniques to grab your attention. For example, this image is trying to sell you a car and that is immediately recognisable due to the way it is designed this advertisement uses a large image of the product it wishes to sell, it then puts the more important information in small text, this is so that the text doesn't bore you and your attention is focused more on the nice car that you could buy. they also use colours that contrast so the grey car stands out on the blue background further focusing your attention on the car. the make of the car and the company that made it are also in large typography.
This advertisement is a campaign, this advert is slightly different; although it has a large image to attract your image, it also has large font and very little font. This advert relies on the slogan as much as it does the image
Application of Fashion
Application of fashion is a popular application for photography, it focuses on the clothing of the model or the model. It uses small field of focus to have a more blurred background further increasing the attention focused on the model or clothing. in some pictures you cannot even see the face of the model wearing the clothing and this is brilliant as it put all attention onto the clothing.
In some fashion photography the image also focuses on the model wearing the clothing, this could be because the model is famous and its for blog sites or other means of social media. Another main factor of the application of fashion is having no text on the image, no brand names or name of the model is needed as the photography wants all the attention to be on the theme of the clothing or the fashion.
Application of Wildlife
Wildlife photography captures some of the most breathe taking images, application of wildlife focuses solely on the natural features of the animals and often wildlife photography has the highest quality because of this.
Wildlife photography captures both the environment and often the animals in the image, the image doesn't really have a main Focus area as as often the photographer wants the viewer to take in the whole image and this creates a great effect. on most occasions you wont see a filter added to these images and if there is one they will be to enhance colour or light, this also adds to the natural aspect of the photo.
The application of wildlife is used to capture great images of nature of animals however these images can also be used for other uses such as to document or part of a campaign. to capture some of these the photographer may have to be quick, they may often need a lot of light to capture the images to make it as detailed as possible; but also keep a high shutter speed to capture certain moments.